Law Firm Direct Mail Marketing

Attorney Direct Mail

A proven, cost-effective method of legal marketing that brings in a consistent flow of new business by targeting those in need.

There are some deeply entrenched competitors for personal injury in Chicago, but to go from #180 on a list of 200+ competitors to the top 10 in a short time has been nothing less than remarkable!”

Jared Staver, Staver Accident Injury Lawyers, P.C.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

Why Direct Mail?

Trigger 1

Direct Mail Services Perfect For Your Firm

Although websites and digital marketing have become more prevalent in the legal community, the success of direct mail has not diminished. For certain practice areas like criminal defense, traffic case defense and debtor defense & bankruptcy, it remains one of the most effective ways that law firms can bring in new business.

Direct mail is highly targeted. That means your marketing dollars are being spent to reach people who you know need your services. The cost of running a direct mail campaign is predictable, and often lower than other forms of marketing.

It’s also a marketing tactic that nets almost immediate benefits. A direct mail campaign can be set up quickly, and your firm will begin receiving phone calls shorty after your first letters are mailed.

Okay, So Why Postali?

At Postali, we have developed technology and processes that go far beyond what a firm can do in-house. We have a production facility and proprietary model for legal case direct mail that has been refined over many years.

We handle every aspect of the mailing process so that you can focus on servicing your existing clients and closing new business.

Not all legal direct mail is created equal. Getting a letter in the mail is only half of the equation. Our legal marketing company has processes for every step in the process. From the material and fonts used to the address verification process, every detail of your campaign is carefully thought-out in order to achieve maximum success.

We focus on timely mailings
We know high quality materials are important.
We deliver (and track) results

Timing is crucial, especially with respect to criminal or traffic direct mail. Postali has developed an incredibly efficient mailing process that often allows us to get your letters in the mail the same day an arrest occurs or an offense is filed in court. Combine that process with first-class postage and you’ll reconsider using the term “snail-mail”.
We cut down on return mail with address verification.

Return mail is an unfortunate by-product of any legal direct mail campaign. While it can never be eliminated completely, Postali goes through painstaking efforts to minimize it. If we can’t confirm a deliverable address, then we exclude that mailing so you aren’t charged for letters that will never be delivered.
When potential clients call, we make sure you’re there to answer.

Things have changed. When someone calls a law firm, they expect an immediate answer, or they’ll move on to the next. For this reason, Postali has a built-in 24 hour answering service. If you are unavailable, we take the call, get relevant information from the defendant and forward you an email for quick follow-up. Se hablo español? Yeah, us too.

One of the most common concerns when beginning a direct mail program is whether or not anyone will actually open and read what you have sent them. At Postali, we have found that high quality paper and envelopes goes a long way to making your mail solicitation appear more professional than your competitors’.

There are also other details, like using color on both the envelope and letter and always using a non-windowed envelope, that make a big difference with respect to open rates. The features may add some extra cost to each letter, but the benefits are well worth the extra expense.
We provide 24/7 assistance

The goal of a direct mail campaign is to get new defendants to call you, right? Not so much – you want them to call you and then actually hire you to represent them. Unfortunately, most legal marketing services think that the job is done when a potential client contacts the attorney. Only in a perfect situation, where the attorney is ready and willing to have a phone consultation, is that actually the case. More often than not an attorney is in court or busy meeting with another potential client. If person calls during one of these times we can help with our 24/7 answering service.

We ensure you have a high ROI

Every lawyer’s direct mail campaign is a little different with respect to the local geography, targeted case types and level of competition. For this reason, it’s difficult to predict an exact response rate, but attorneys we work with average around a 5% response rate for their mail campaign. By direct mail standards this rate is very high and typically yields a significant return on investment for those we work with.
We are able to keep these response rates high for our clients in large part because of the The Postali Mailing Process, but another key to this level of success is attributed to our exclusive agreements. Postali wants to ensure the best return possible for our clients, so we only work with one attorney for each jurisdiction and case type combination. This means that we will never mail a letter to the same defendant on behalf of multiple attorneys.

We also use unique tracking numbers and measure the effectiveness of your campaigns. One of the most common shortcomings of other direct mail campaigns is that they have very little tracking. In other words, it can be difficult to tell which new cases are coming from your mail campaigns. At Postali, we measure every campaign so you will always understand how your direct mail efforts are affecting your law firm’s business.

Ethical Review

While most states follow the ABA Model Rules regarding direct mail marketing, there are several jurisdictions that have adopted more rigorous rules through individual state Rules of Professional Conduct. For example, some states require that a copy of each letter template be approved by the Office of Lawyer Regulation, or a similar governing body, prior to campaign commencement. Other states require that a comprehensive list of all individuals who have received a direct mail solicitation be kept on file for three years.

At Postali we make every effort to comply with the ethical requirements of attorney direct mail marketing. Give us a call, we’d be glad to discuss the requirements of your state as well as direct mail best practices.

It’s that simple. We can typically start a campaign within one week of signup and you’ll be receiving calls from defendants in no time.

All direct mail service offerings are provided through our partnership with Key Dynamics. Key Dynamics is a data driven direct mail company that provides legal marketing services to lawyers nationwide.

What We Do

Direct Mail

Attorney Direct Mail

Jared Staver, Staver Accident Injury Lawyers, P.C.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

Why Direct Mail?

Okay, So Why Postali?

The Postali Legal Direct Mail Process

Postali takes care of everything else.

Have we convinced you yet?

Send us a Message