What We Do

Law Firm SEO Services

SEO

Also referred as search engine optimization or organic search. Refers to employing internet marketing techniques aimed to increase a website’s exposure (“ranking”) in search engine results, excluding ads and paid placements.

There are some deeply entrenched competitors for personal injury in Chicago, but to go from #180 on a list of 200+ competitors to the top 10 in a short time has been nothing less than remarkable!”

Jared Staver, Staver Accident Injury Lawyers, P.C.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

Why Do I Need SEO Anyway?

Trigger 1

Your Potential Clients are Using Search Engines.

Search engines play a critical role in our decision processes. When it comes to legal matters, oftentimes people are confronting an issue for the first time. They are concerned parents wondering about the consequences of their child’s DUI charge, an injured worker unsure of their options, or someone struggling with credit card debt.

Your clients consult Google first, so it’s crucial that you’re there with an answer. The sheer volume of Google searches alone far surpasses the lead generation potential of most other marketing tactics. For every case you may get through a referral, there are likely hundreds or thousands of other potential new clients in your area searching for services that your law firm provides.

Trigger 2

Your Competitors are Investing in It.

Law firm SEO is one of the most competitive industries. The top spots in organic search are prime real estate, and every market we research has at least a handful of firms that are competing for those spots. With so many firms vying for the top organic search positions, it’s important to employ innovative and forward-thinking strategies that will allow you to surpass them.

Thorough competitor analysis is a cornerstone of Postali’s SEO strategy. It’s not enough to simply do what every other firm in your market is doing. Google’s algorithm is designed to reward websites that provide the best user experience for the searcher. By creating better content, a seamless user experience, and engaging in meaningful linkbuilding, we’re able to move our clients’ websites ahead of their market competitors.

Trigger 3

It’s a Fixed Cost with Extreme ROI Potential.

What separates search engine optimization from other types of law firm digital marketing services is its cost structure. You cannot pay your way into achieving higher rankings. You just have to invest the time and resources into making your website the best in its market. This means that the effort level will vary based on your firm’s specific goals and market conditions.

An investment in SEO has the potential to yield high returns for your business. As SEO experts, we will conduct an analysis of the competitive landscape for your practice areas and geography and determine the manpower required to get your website to the top of the search results.

Once we determine what is needed to achieve your goals, SEO is generally a predictable, steady marketing expense that yields higher returns as your rankings climb. For small law firms without a budget for PPC or more costly marketing tactics, SEO is a great starting point. Many of the small firms we work with use SEO as their gateway into legal digital marketing. As Google delivers organic traffic and drives more leads, it allows firms to invest in a more diversified strategy with less risk.

Okay, So Why Postali?

You have probably Googled keywords related to your business and wondered what exactly that #1 law firm is doing to get there while you are buried somewhere beyond page 1. Perhaps you already have some established rankings and are looking to take it to the next level. At Postali, SEO is the cornerstone component of every website we build. We focus our efforts on maximizing your exposure in search engines for the keywords that we know will convert.

We're Transparent
Industry Knowledge
Speed of SEO

We Know Your Industry

Our data-driven team will work with you on understanding your business goals and craft the best SEO strategies that work. There are no shortcuts or quick wins when it comes to law firm SEO. We’ll establish realistic goals and expectations of your legal marketing campaigns and keep you informed along the way with reporting and analytics.

The legal industry is uniquely challenging, and you’ve likely heard from SEO companies promising results without a clear explanation of how they’ll achieve them. We are passionate not only about getting results, but de-bunking SEO myths and helping our clients understand the process.
We Provide Peace of Mind

Despite the uber-competitiveness, the legal industry is extremely prone to spammy SEO tactics. Spam refers to any violation of Google’s guidelines in order to manipulate search rankings. We see this take the form of engaging in poor linkbuilding practices and buying reviews, for example.

If your SEO company engages in any of these tactics, it puts your site at risk of being removed from Google. Many of our clients come to us with sites who have been hit with a penalty or have been negatively impacted by an algorithm update, and we work to overcome it and build an SEO strategy based on tried-and-true, ethical tactics. Our transparency allows our clients the peace of mind that their sites are not at risk for an algorithm penalty.

We Have Years Of Experience

At Postali, our experience with law firm websites has allowed us to build unique knowledge about search behavior specific to the legal industry. This industry-specific research allows us to create customized content plans for your website based what we know drives results.

We know, for example, that in auto accident cases, people tend to search two ways: by the vehicle (i.e. “car accident lawyer”) or by the type of injury (“i.e. whiplash lawyer”). We know that terms like DUI and DWI vary by state and it’s important to optimize your content according to the more commonly used term in your area.

We’ve acquired data and insights that only a laser-focus on the legal industry can provide. We also keep a pulse on news and legislation that will influence search behavior in your market, and we react quickly.
We Understand Your Clients

With SEO, it’s extremely important to understand your consumer. The “legalese” you may use frequently needs to be adapted into SEO-friendly website content that your potential clients will identify with and understand.

For example, most users do not know what premises liability is. They’ll search for “slip and fall” or some variation of a question like “I was injured on someone else’s property. Can I sue?” At Postali, our SEO team works hand-in-hand with our content strategists to ensure the content we produce aligns with the search behavior in your industry.

We Deliver Relevant, Innovative SEO Strategies

An effective attorney SEO strategy can get you to the top of Google. However, staying there takes continued effort. It’s important to keep a pulse on the SEO industry.

Google’s algorithm is comprised of over 200 ranking factors, and the algorithm itself is said to change 500-600 times per year. While most of these are smaller updates, the larger updates have the ability to significantly impact search engine result pages (SERP).

That means the SEO strategy you implemented last year probably isn’t relevant anymore. In the legal industry, we see that the sites who are quick to adapt to the changing algorithm are the ones who consistently command their place among the top of search results.

At Postali, we take a proactive approach to our SEO strategy. We’ve found that there are often key indicators when a major algorithm update is on the way, which allows us to quickly shift resources as needed to make sure your site won’t be affected. To date, we have never had any of our sites fall victim to a manual penalty and we intend to keep it that way.
We’re The SEO Experts You Need

In addition to Google’s changing algorithm, search behavior is also constantly evolving. For example, more people are using mobile devices for searching. Voice search is also becoming more prevalent as “smart” devices like the Google Home rise in popularity.

These shifts in behavior require constant iterations of an SEO strategy. For example, people searching on their mobile devices tend to want quicker answers. With voice search, people tend to search in the form of a full question, rather than a fragmented key phrase you may type on a desktop.

Google’s algorithm and the changing user behavior are two major driving forces behind Postali’s law firm SEO strategy. We know that achieving results is only half the battle and that SEO is a marathon, not a sprint. You can expect honest, proactive updates on your site’s SEO market share and how we plan to continuously build on its success.

The Postali Legal SEO Process

When you look at a Postali website, you’ll immediately notice award-winning, innovative web design and authoritative, well-written legal content. But, neither of those elements alone will drive your business forward. A compelling website is only effective if it’s easy for people searching the web to find.

SEO for law firms cannot exist in a vacuum. At Postali, it’s a driving force behind every decision we make about your website and digital marketing strategy. We know that there are over 200 factors that contribute to SEO success, and that only focusing on one or two things isn’t going to maximize your results.

Here’s what you can expect from Postali:

Link Building

Linkbuilding, the act of acquiring backlinks to your site from other domains, is constantly a topic of debate among SEOs. At Postali, we believe that a strong link profile is crucial to establishing search rankings. However, we also know that many companies engage in spammy linkbuilding practices in order to manipulate search rankings.

We believe in building authoritative, high quality backlinks through compelling content creation and promotion. Our clients are quoted as sources in relevant publications or newspapers. We develop compelling content like resource guides that earn natural links.

We won’t build numerous low quality directory listings or low-value links overnight. Not only is that unsuccessful, but it puts your site at risk of a penalty. Our SEO strategy involves focusing on earning contextually or locally relevant backlinks and continuously building your link profile over time to promote strong SEO results.

Local SEO, Review & Reputation Management

Every law firm marketing strategy should include a complete local SEO strategy. When Google believes a query is “local” in nature, they will display a map with local businesses before the regular organic results. This is known as a “map pack” or “local 3 pack.”

Why is this important for legal SEO? Almost every search query that contains “lawyer” or “attorney” will return a map pack. That means that even being #1 in traditional organic results puts you halfway down the first page of search results on a mobile phone.

You have to work harder to command one of those 3 spots. At our lawyer marketing agency, we take local search seriously and employ strategies to help you get there, including reputation management, creating localized content, and managing your local footprint. We’ll also work with you on establishing efficient processes on getting positive client reviews, which are displayed with your Google My Business listing, affect the prominence of your business, and increase the percentage of potential clients that call you instead of your competitor.

Learn more about our local SEO services for law firms.

Technical SEO

Technical SEO is like a car engine. Your law firm’s website may have a strong link profile and great content, but if your site is fundamentally broken, it won’t get you very far. We often see sites not performing well because of technical errors due to a web developer not understanding SEO best practices or simply not building your site on the right platform.

Search engines use web crawlers, or “bots”, to digest your content and determine its subject matter. But you have to help them out a little. An SEO-friendly web design ensures your content is being found and crawled by search engines so they can display your content in results.

Our web developers understand SEO best practices and every site we create is fully optimized. This includes things like encryption (https), optimizing your page speed, creating a seamless mobile user experience, and creating sitemaps that crawlers use to understand your site structure.

Analytics

Postali is a data-driven company. SEO is one of the most complex marketing vehicles, so we rely on continuous data and insights to help shape your strategy. We monitor your search engine rankings, website traffic, and conversions regularly and have the agility to react and shift strategy as needed.

You’ll also be involved every step of the way. You can expect regular SEO reporting from Postali, which can be customized based on your business goals. At Postali, we use Google Analytics and a number of other methods to accurately report your results.

While the strategies to achieve success may differ depending on your market, SEO works for every type of law firm. It’s an extremely complex and challenging channel, but that’s why we love it. When you work with Postali, we share your goals, and our SEO team will work tirelessly to achieve them.

What We Do

Law Firm SEO Services

SEO

Jared Staver, Staver Accident Injury Lawyers, P.C.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

Why Do I Need SEO Anyway?

Okay, So Why Postali?

The Postali Legal SEO Process

Here’s what you can expect from Postali:

Have we convinced you yet?

Send us a Message